TOPTEN10 Launches '2025 TOPTEN10 80th Anniversary of Korea's Liberation TIME&TIME Campaign'

A touching storytelling campaign video connecting the past and present, with a special edition released in collaboration with About Moment to reinterpret the meaning of liberation in a modern context.            

Shinseong Tongsang (CEO: Yeom Tae-sun), the company behind the fashion brand TOPTEN10, announced on the 21st that it will run the '2025 TOPTEN 80th Anniversary of Korea's Liberation Campaign <TIME&TIME>' in celebration of the 80th anniversary of Korea's liberation.

Through this campaign, TOPTEN10 aims to commemorate the sacrifices and courage of independence fighters with the slogan "80 years of Liberation, <TIME&TIME> Connecting Time and Time." The campaign will include a variety of activities, such as the release of a campaign video and collaboration t-shirts, as well as various events and products leading up to Liberation Day, helping more people remember the significance of Korea's liberation.

The campaign video portrays a poignant moment where a man from the present meets an independence fighter from the past, transcending time and connecting their hearts. The heartfelt dialogue, such as "Do you remember?" answered by "I remember," and "I'm glad you're living well" followed by "Thank you for allowing me to live well," deeply conveys the emotional connection between the two generations. The video was released on TOPTEN10's official SNS channels on the 21st and will also be shown as a theater ad at CGV until the end of next month.

To further spread the campaign’s message, TOPTEN10 will sequentially release a '80th Anniversary of Liberation' special edition. In collaboration with the artist About Moment, known for his playful and stylish designs, the collection of t-shirts reinterprets the meaning of Korea's liberation in a modern context, allowing people to reflect on this significance in their everyday lives. New designs will be added in May.

Additionally, TOPTEN10 will continue to engage with a wider audience through various communication channels online. The campaign video and photoshoot content will be regularly shared on SNS, and a customer participation project reflecting on the meaning of the 80th anniversary of liberation will also be held.

Kang Seok-gyun, Head of Fashion Biz at Shinseong Tongsang, said, "This campaign was created to encourage genuine communication and empathy between generations in honor of the 80th anniversary of Korea’s liberation. We hope it will be a meaningful campaign that remembers the noble sacrifices made for our freedom and independence and continues that spirit into the present and future."

Since 2019, TOPTEN10 has continued to promote activities that reflect on Korea’s history, including the release of 'Independence 100th Anniversary T-shirts,' 'Liberation Day T-shirts,' and 'Women Independence Activist T-shirts.' Last year, the company participated in the '1st Korea Memorial Festa,' organized by the Ministry of Veterans Affairs, to help remember Korea’s heroes and commemorate the significance and value of veterans.