TOPTEN KIDS Launches ‘Shining History, Shining Tomorrow’ Campaign to Commemorate the 80th Anniversary of Liberation

On the 27th, TOPTEN KIDS, the children's brand of TOPTEN10 under Shinsung Tongsang (CEO Yeom Tae-soon), announced the launch of the ‘TIME&TIME – Shining History, Shining Tomorrow’ campaign in celebration of Korea’s 80th Liberation Anniversary.

This campaign was designed to honor the noble sacrifices of independence activists and to share the meaning of liberation with future generations. As a leading Korean kids’ brand, TOPTEN KIDS embraces its social responsibility by delivering the historical significance of liberation in a way that is engaging and easily understandable for children.

As part of the campaign, TOPTEN KIDS has collaborated with renowned historian Choi Tae-sung to create educational content on Korea’s liberation history and independence movements. Through his lessons, children will learn about key independence activists and their aspirations for Korea’s future.

In particular, the campaign highlights Kim Gu’s dream of a culturally prosperous, independent, and globally respected Korea, encouraging children to envision their own dreams for the nation. The content will be available on TOPTEN KIDS' official social media channels.

TOPTEN KIDS will also host an interactive SNS event where participants can win limited-edition 80th Liberation Anniversary T-shirts. To enter, participants must follow TOPTEN KIDS on Instagram, watch Choi Tae-sung’s lecture videos, and correctly answer quiz questions. More details can be found in the event post on Instagram. To commemorate the occasion, TOPTEN KIDS is launching a special Liberation Anniversary T-shirt collection in collaboration with About Moment, known for its playful and bold visuals. The collection features vibrant lettering graphics and a diverse color palette, allowing wearers to celebrate liberation history in a stylish and natural way. The T-shirts are made from Cool Air Cotton fabric, ensuring minimal distortion and shape retention even after washing, while providing a cool and comfortable fit.

Kang Seok-kyun, Head of Shinsung Tongsang’s Fashion Business Division, stated, “We planned this campaign to encourage learning from the past, living in the present, and dreaming of the future in celebration of Korea’s 80th Liberation Anniversary. Moving forward, we will continue to develop sincere campaigns that uphold social values.”