TOPTEN BABY Opens Its First Standalone Pop-Up Store

TOPTEN KIDS, a brand under Shinsung Tongsang (CEO Yeom Tae-soon), is launching its first standalone pop-up store for the TOPTEN BABY line at Shinsegae Daegu.

Running until the 12th, the pop-up store will showcase bestsellers and new arrivals from the TOPTEN BABY collection. Designed with both adorable style and ultimate comfort, the collection features soft fabrics, stylish designs, and practical details in baby clothing and accessories.

Since its launch in 2022, TOPTEN BABY has seen rapid growth, fueled by strong consumer interest. Expanding from the existing kids' line, the baby category has helped broaden TOPTEN KIDS’ customer base, now standing as one of its core product lines. Popular items include bodysuits, dresses, and coordinated sets, catering to both everyday essentials and stylish outing looks.

At this pop-up store, a variety of events will be held to celebrate the opening. Customers who purchase TOPTEN BABY clothing will receive a 1+1 discount on all items, and a 30% discount coupon for Daegu Aquarium will be given on a first-come, first-served basis.

Additionally, a photo zone event featuring beloved characters such as Peanuts, Bubbie, and Kyoni studio will take place. Visitors who take a photo at the photo zone, upload it to SNS with a hashtag, and follow the TOPTEN KIDS official account will receive a baby handkerchief, limited to the first 100 participants.

Kang Seok-kyun, Head of Shinsung Tongsang’s Fashion Business Division, stated, “With the rapid growth of TOPTEN BABY and the enthusiastic response from customers, we decided to launch our first standalone pop-up store. Moving forward, we plan to hold regular TOPTEN BABY pop-ups to connect with even more customers.”