TOPTEN (TOPTEN10) and TOPTEN KIDS, SPA brands operated by Shinseong Tongsang (CEO Yeom Tae-soon), announced that they have each been awarded first place in the SPA Brand and Children’s Clothing categories at the 2024 Korea Brand of the Year Awards, organized by the Korea Consumer Forum.

The Brand of the Year Awards is Korea’s largest brand awards program, where consumers across the country vote to select the most outstanding brands of the year.

In 2024, brands that recorded the highest customer satisfaction through consumer research conducted not only in Korea but also in China and Vietnam were granted the title. TOPTEN has been named No.1 in the SPA Brand category for four consecutive years, while TOPTEN KIDS has won the top spot in the Children’s Clothing category for the second year in a row.

With its brand slogan "Good Wear," TOPTEN continues to research consumer needs each season and upgrades its materials and designs consistently. For the 2024 Fall/Winter season, the brand has strengthened its core item "On Air" and launched the "Premium Fine Merino Sweater," made of 100% Merino wool, at a reasonable price.

In addition, TOPTEN has been actively engaging in offline marketing through initiatives such as the "Exciting Cool Air" pop-up, participation in the Ministry of Patriots and Veterans Affairs’ "Memorial Festa" event, and an interactive pop-up store in Busan.

TOPTEN KIDS offers segmented product lines based on age groups, focusing on basic styles that reflect the latest trends. With its activewear line "Balance" and babywear line "TOPTEN BABY," the brand caters to diverse customer needs. It also continues to expand eco-friendly products made with sustainable and recycled materials as part of its ESG management.

Kang Seok-gyun, Executive Vice President of Fashion Business at Shinseong Tongsang, stated, "We were able to receive the Brand of the Year Award once again thanks to the strong support and love from our customers. TOPTEN and TOPTEN KIDS will continue to prioritize our customers and strive to become Korea’s leading brands through continuous research and communication."