TOPTEN KIDS, the SPA brand operated by Shinseong Tongsang (CEO Yeom Tae-soon), has partnered with WWF (World Wide Fund for Nature) Korea to launch the ‘SAVE US’ campaign, aimed at protecting endangered animals.

The ‘SAVE US’ campaign was designed to raise awareness about the challenges endangered species face and to show that even small acts of attention and care can make a big difference in their survival.

As part of the campaign, TOPTEN KIDS will release a special collaboration product line themed around endangered animals. A portion of the proceeds from these products will be donated to support WWF’s ongoing efforts to protect endangered species.

Additionally, the campaign will include a promotional video and social media events to spread the message about the importance of wildlife conservation and encourage more people to participate.

Kang Seok-gyun, Executive Vice President of Fashion Business at Shinseong Tongsang, stated, “The ‘SAVE US’ campaign was created to give children and parents a meaningful opportunity to think about and take action for endangered animals. Going forward, TOPTEN KIDS will continue to collaborate with trusted organizations like WWF to help create a better world.”