SPA brand TOPTEN KIDS donated 10 million KRW to the World Wide Fund for Nature (WWF) to support the protection of endangered animals. The donation ceremony was held on October 17 at WWF Korea’s headquarters in Gongpyeong-dong, Jongno-gu, Seoul.

Last September, TOPTEN KIDS and WWF launched the SAVE US campaign to raise awareness about endangered species and the urgency of their conservation. As part of the campaign, TOPTEN KIDS released a special product line themed around endangered animals, and part of the proceeds from sales was collected as donation funds. The total donation of 10 million KRW will be used to support WWF’s ongoing activities for endangered species conservation.

Yang Myeong-a, Executive Director of Fashion BIZ Marketing at Shinseong Tongsang, stated, “The SAVE US campaign was designed to deliver the message that even small acts of care can make a big impact on protecting endangered animals. TOPTEN KIDS will continue working with organizations like WWF to create a more sustainable future for children.”

In addition, TOPTEN KIDS continues to engage in various social contribution activities for children in collaboration with organizations such as the Road Traffic Authority, Korea Electric Power Corporation, and the Korea Coast Guard. The brand also provides ongoing clothing donations to those in need, including communities affected by wildfires, floods, and single-parent households.